Nearly every solid brand has a spokesperson or mascot that we can attribute them to. For MUG, it’s Dog. In this sweepstakes campaign, Dog delivered real sticks from his personal collection to 1,000 lucky MUG drinkers.

The fans just had to “fetch” any size MUG Root Beer, and upload a copy of their receipt for the wooden prize. Everyone who entered joined the running for a Golden Stick, and the winner unlocked a year supply of MUG.