RESUME

(Sparknotes Version)

  • BA - Advertising / Baylor University / May 2024

    BA - Corporate Communications / Baylor University / May 2024

    Best In Advertising / JPR&NM / 2023

  • Associate Copywriter

    TracyLocke / Dallas, TX / August 2024 - Present

    • Clients: FedEx Office, JBL, la Madeleine Café, Pepsi and MUG Root Beer

    • Write social copy, meta ads, radio and TV scripts, marketing emails, in-store displays, etc.

    • Concept, shoot and edit social content for FedEx Office’s social channels

    Social Media Manager + Associate Creative Director (Freelance)

    No Rivals / Dallas, TX / October 2024 - Present

    • Coordinate and direct campaign shoots

    • Curate Instagram feed and posting strategies

    • Assist in greater marketing efforts and ideation

    Lead Copywriter + Women's Social Media Coordinator

    Sendero Provisions Co. / Waco, TX / May 2024 - August 2024

    • Wrote all brand copy across the board (Promotional emails, paid ad copy, captions, campaign themes, project briefs, print pieces, etc.)

    • Curated Sendero Women’s Instagram feed/social strategies and build a following as a newer account

    • Handled influencer management and seeding

    • Assist with any and all marketing needs and creative direction

    Copywriter Intern

    3Headed Monster / Dallas, TX / Summer 2023

    • Clients: Tropical Smoothie Cafe, Cici's Pizza and Freddy's Steakburgers

    • Wrote promotional emails, Instagram Threads, OOH and in-store ads, website content, radio and TV scripts

    • Produced creative TikToks and social media content

    • Assisted with social media shoots and radio editing sessions

    Social Media Marketing Coordinator

    Backyard Stage & Grill / Waco, TX / Fall 2023 - Aug 2024

    • Planned out social media calendar and redesigned the look of the Instagram

    • Coordinated content shoots

    • Designed graphics for concert announcements, calendars, events, etc.

    • Established new promotional strategies for a college-based audience

    Social Media Marketing Intern

    Local Habit Coffee Company / Texarkana, TX / Summer 2021

    • Curated social media graphics/posts

    • Designed advertisements for Texarkana Magazine

    • Implemented strategic content plans

  • Versatile copywriting

    Creative vision

    Social media savvy

    Speak confidently

    Aesthetic eye

    Design (Adobe InDesign, Photoshop, Lightroom, Illustrator, Canva)

    Photography